Highlights of 2025

A Year of Growth, Investment Evolution and Adviser-Focused Delivery

2025 was a year of real progress for ebi. As well as growing assets under management (AUM) by more than £1.3 billion, we continued to develop our investment proposition and invest in our technology stack and people — all with a clear focus on supporting our advisers by delivering better outcomes for their clients.

The Bigger Picture

SUSTAINED GROWTH

Throughout 2025 ebi has experienced a period of accelerated AUM growth, reflecting the continued demand from our advisers for our discretionary investment services.

In June 2025, assets under management reached £4 billion¹, representing approximately 40% year-on-year growth. This momentum continued, with AUM reaching £5 billion² in November2025.

1. Accurate from 11.06.2025
2. Accurate from 07.11.2025

INDUSTRY RECOGNITION

2025 also saw ebi collect eight awards from a range of industry bodies, reflecting professional recognition across service, technology, sustainability and adviser-voted categories. The awards included:

In addition, ebi was shortlisted in three categories at the Professional Adviser Awards 2026.

Building and Enhancing Our Investment Solutions

Throughout 2025, we continued to enhance our investment offering and worked to develop two new unitised investment solutions – Global Factor 60 and Global Factor 80, after recognising advisor demand for a CGT friendly solution.

Key developments included:

Development of the
ebi Global Factor Fund of Funds

A unitised strategy incorporating factor-tilted exposures alongside ESG screening.

Updates to the Vantage Earth, and Vantage World portfolios

Including the introduction of new Amundi factor funds to improve the portfolios’ ESG credentials and incorporate valuable tax efficiencies.

Further enhancements to the
Earth suite

With the inclusion of the Fidelity World ESG Fund.

Updates to the Core suite

Incorporating a discounted share class for  the iShares North American Equity Index Fund to improve cost efficiency.

Enhancements to the SRI portfolio

Including the addition of two SRI bond funds to support sustainability credentials.

ADVISER TECHNOLOGY ENHANCEMENTS

Tolerance-Based Rebalancing

In 2025 we implemented a series of enhancements to our tolerance-based rebalancing approach, informed by a 30-year historical data whitepaper study.

Enhancements included:

• Revised asset groupings to support more effective monitoring
• Methodology changes to ensure portfolios return fully to target allocations following rebalancing
• Application of the updated approach across a broad range of portfolios

Further detail is available to advisers via a dedicated whitepaper, and a whitepaper highlights paper. Download here.

Factsheet Enhancements

We enhanced our portfolio factsheets with a dedicated ESG page, which shows alignment with client preferences and market trends.

Improvements to layout, and structure have also made factsheets easier to navigate, helping improve client accessibility.

New Due Diligence Questionnaire (DDQ) System

We launched a new online due diligence questionnaire (DDQ) system to streamline how advisors get to know their client’s preferences.

The intuitive online system reduces administrative burden through flexible completion, smart pre-filling and more focused questioning. These improvements support stronger regulatory oversight while enabling more consistent and efficient outcomes for advisers.

Redesigned Reliance on Others (ROO) Process

Our Reliance on Others process was fully redesigned in 2025, supported by invaluable adviser feedback.
The new centralised, digital workflow:

• Reduces duplication
• Streamlines contract creation
• Provides real-time visibility from submission through to approval

The new centralised ROO system helps reduce manual input, speed up turnaround, freeing up time for advisers to focus on client outcomes.

Member research, analysis and client tools

In October, portfolio performance data for our Earth, World, Core and Core ESG suites was added to Mabel Insights, allowing advisers to compare 1500+ model portfolios across 80+ discretionary fund managers (DFMs). Our portfolios have also been risk-rated by Mabel.

OUR PEOPLE

New Starters

• Sarah Brevitt – Client Relations Administrator
• Jack Harris – Technical Operations Specialist
• Jayesh Gumber – Operations Manager
• Jai Dosanjh – Data Analyst
• Tracy Puttock – Risk Management Consultant
• Aaron Goddard – Compliance Advisory Manager
• Brad Coldicott – Business Development Executive
• Dan Gregory – Business Development Executive
• Davoc Bradley – Chief Technology Officer

Each has already made a positive impact, helping to strengthen ebi as we continue to support our advisers.

Personal Achievements

We are proud of the professional development achieved across the ebi team during the year, including:

Jonathan Griffiths
Promoted to Head of Investment

Josh Clarke
Passing the Certificate in Investment Performance Measurement (CIPM)

Jonathan Simpson
Passing CFA Level III, the CFA UK Certificate in Impact Investing and the CFA UK Certificate in Climate & Investing, and moving into the Investment team as Investment Oversight Analyst

Sam Startup
Passing the CFA Institute Sustainable Investing Certificate

Amun Burgess
Passing the PRINCE2® 7
Foundation exam

Giving Back

We are proud of the professional development achieved across the ebi team during the year, including:

From Whitehaven to Tynemouth

In May, ebi’s Lead Developer, Iain Brazendale, completed a 143-mile cycling challenge from Whitehaven to Tynemouth over two days in support of the Wade Street Water Warriors, helping fund a clean water project in sub-Saharan Africa. Iain and his fellow riders helped raise a total of £2070, smashing the target by almost 30%.

Aldridge 10K in support of Breast Cancer UK

In June, members of the ebi team also completed the Aldridge 10K in support of Breast Cancer UK, raising funds while tackling a challenging course — all finishing in under an hour.
ㅤ
L-R Nick Walker, Claire Gittus, Jason Murphy, Harry Hitchcock.

Disclaimer

We do not accept any liability for any loss or damage which is incurred from you acting or not acting as a result of reading any of our publications. You acknowledge that you use the information we provide at your own risk.

Our publications do not offer investment advice and nothing in them should be construed as investment advice. Our publications provide information and education for financial advisers who have the relevant expertise to make investment decisions without advice and is not intended for individual investors.

The information we publish has been obtained from or is based on sources that we believe to be accurate and complete. Where the information consists of pricing or performance data, the data contained therein has been obtained from company reports, financial reporting services, periodicals, and other sources believed reliable. Although reasonable care has been taken, we cannot guarantee the accuracy or completeness of any information we publish. Any opinions that we publish may be wrong and may change at any time. You should always carry out your own independent verification of facts and data before making any investment decisions.

The price of shares and investments and the income derived from them can go down as well as up, and investors may not get back the amount they invested.

Past performance is not necessarily a guide to future performance.

What else have we been talking about?

• Q4 Market Review 2025
• December Market Review 2025
• Highlights of 2025
• October Market Review 2025
• What Happens if the AI Bubble Pops?