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Welcome to the ebi Academy

The ebi academy has been created to serve as a resource in providing knowledge
and tools to help advisers better understand and communicate with investors.



We understand the challenges faced by financial advisers when it comes to understanding and educating their clients. The world of investing can often seem complex and often confusing to investors. Having the right resources to hand can make all the difference.

The ebi academy has been created to serve as a resource in providing knowledge and tools to help advisers better understand and communicate with investors – a key requirement of the Consumer Duty regulations.

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We currently have two sets of resources available in the ebi Academy, Client Sales Aids which help explain key investment terms and concepts, and Behavioural Finance, where you can discover how psychology influences investor behaviour.

Client Sales Aids

Client Sales Aid image

Behavioural Finance

Behavioural Finance image