Our Investment Philosophy

Evidence Based InvestingThe process of systematically reviewing, appraising and implementing academic research findings to aid the delivery of optimum investment solutions to investors.

EBI’s Investment Philosophy is built around the core principles of:

Investing is a (less than) zero-sum game

Every out-performer or winner must be offset by an under-performer or loser. As all investors constitute ‘The Market’, the average investor will receive market returns, before costs. In the real world, costs in their widest sense make a substantial impact on returns, making investing a significantly less-than-zero-sum game; implying that the average investor will receive below the market returns by the sum of these costs.

Diversification works

Not putting all your eggs in one basket and spreading investments into different building blocks, or asset classes, is intuitively easy to accept.

Underpinning the idea of diversification is a sophisticated mathematical theory known as portfolio ‘mean variance optimisation’. Once you know the returns, risk (annualised standard deviation) and the relationship between the return series of every pair of asset classes in the portfolio (correlation), it is possible to calculate the beneficial effect in the reduction of risk per unit of return achieved in the portfolio.

Diversification benefits can be harvested at the level of both asset allocation, using mean variance optimisation, as well as when combining factors to maximise returns and minimize portfolio risk.

Risk and reward go hand in hand

Achieving higher levels of return requires an investor to assume a higher level of risk. Markets are functional and efficient enough to mean there is rarely such a thing as a free lunch. Across the universe of available investments, the available outcomes can be measured as return per unit of risk.

Among the first models researchers used to rigorously test ideas about market risk and returns is the Capital Asset Pricing Model (CAPM), developed by the Nobel Prize winning academic Professor William Sharpe. This describes mathematically the relationship between market risk and the level of expected returns of the given assets.

This model, helping explain what was named the ‘market factor’, was followed with definitive studies by Nobel Laureates Eugene Fama and Kenneth French introducing the ‘value’ and ‘size’ factors which together with the market factor help explain the majority of variation of portfolio returns. Other factors have since emerged to help better explain risk and rewards in markets.  

Factor based investing, where assets are decomposed into bundles of underlying risk factors, emerged from this research to help investors achieve their desired returns at lowest risk and lowest cost.

Obtain economies of scale

The vast majority of financial advisers in the UK cannot influence product or service providers; they simply do not produce enough business to have a voice. EBI can and does, acting as an agent on behalf of its users and their clients to obtain lower trading costs, launch new funds, and access otherwise unavailable share classes with lower charging structures e.g. Vanguard Institutional Plus.

Capitalism works

In a capitalist society, capital and labour are generally put to efficient use, seeking to generate the maximum wealth for those who take on the risk of enterprise. It is assumed that free markets price financial assets effectively and fairly, based on supply and demand, where profits are ultimately expected to flow through to owners.

An understandable and simple approach

The goal of keeping EBI’s investment process relatively simple is not for simplicity’s sake, but because that is what the empirical evidence suggests we should be doing.

Our Investment Committee

Craig Burgess

Craig Burgess is Chief Executive Officer of EBI Portfolios. Craig has 28 years’ experience in the wealth management industry as a financial adviser and serial entrepreneur. An early adopter of evidence based investing, Craig founded EBI Portfolios as the first ‘Turnkey Asset Management Program’ (TAMP) in the United Kingdom, to supply advisers with an outsource facility for investment management. In 2014, Craig launched Vantage, a Discretionary Fund Management (DFM) service to supply low-cost balanced fund management. Previously, Craig founded and sold Blackstone Wealth Management, a successful financial adviser practice. Craig holds the Investment Management Certificate, is a Certified Financial Planner, Chartered Financial Planner and is a Fellow of the Personal Finance Society.

Nick Walker
Head of Client Relations

Nick Walker is Head of Client Relations at EBI Portfolios. Joining in 2016, Nick has oversight of all client relations for EBI’s core activities, providing advisers with evidence based portfolio construction and all associated resources they might need to help them advise and manage their clients. Nick also works closely with wrap platforms and is responsible for portfolio rebalancing and platform integration. Nick has over 10 years’ experience in financial services and since joining EBI, has completed the following qualifications; R01 Financial Services, Regulation and Ethics, R02 Investment Principles and Risk and R03 Personal Taxation.

Joshua Clarke
Investment Product Manager

Josh is the Investment Product Manager at EBI Portfolios. Joining in 2018, Josh is responsible for the day-to-day operations of the investment team, EBI’s evolving performance and analytical resources, trading and rebalancing, as well as helping develop EBI’s portfolios and strategy. Josh is a CFA Level III candidate and a BSc Economics and Finance graduate with first-class honours. He holds the CFA Investment Management Diploma (ESG), and CFA UK Investment Management certificate.

Rajdeep Chana
Investment Analyst

Raj is an Investment Analyst at EBI Portfolios. Joining in 2020, Raj has responsibility for the Q² reports helping advisers better understand their portfolios as well as assisting with performance reporting and analysis resources. Raj also writes the monthly and quarterly market commentaries as well as conducts fund research and analysis. Previously a financial analyst at npower, he holds a BSc in Economics with Accounting, 2:1 from Loughborough University, and an MSc in Investment Analysis, with Merit from Aston Business School, and is a CFA candidate.

Amar Ghai
Investment Analyst

Amar joined EBI Portfolios in 2021 as an Investment Analyst. He is responsible for portfolio construction and management, performance reporting, fund research and analysis using Morningstar and Style Analytics, and is the Secretary of the Investment Committee. Amar holds a BSc in Financial Economics, 1st from University of Leicester, and an MSc in Investments, from Birmingham Business School where he was awarded the MSc Investments prize and MSc Investments Dissertation prize for the highest overall scores on the 2020/21 programme.

Helping our advisers succeed

“We now have a robust investment proposition that has helped to de-risk the business and totally simplify what we do. The back-up and technical support is outstanding. It also helps when you passionately believe in something too.”

Matthew, Leicester