Discretionary Investment Management
for financial advisers
Evidence-based portfolios, adviser-led technology and cost-efficient investment solutions
designed to support your centralised investment proposition.
Who we are
ebi is a UK discretionary investment manager, founded in 2010 by an independent financial adviser. We specialise in evidence-based portfolio construction, supporting financial advisers and their clients.
✔ £5.3bn assets under management1
✔ 320+ adviser firms
✔ Competitive DIM fee of 0.12%
✔ Available on most major platforms
✔ Citywire Award Winner 2026 – Best Value for Money & Best Digital Interface
1 As of 23/03/2026
Supporting Your Post Tax Year Client Reviews
Post tax year end often brings a significant volume of client reviews—placing pressure on your time, consistency, and client communication.
ebi supports advisers by streamlining this process—helping to reduce pressure on your time while supporting more consistent and informed client outcomes:
• Providing portfolio oversight aligned to agreed mandates
• Structured review insight
• Providing time and process efficiencies
• Helping promote consistency in client outcomes
• Cost and value transparency
• Supporting clearer client communication
ebi acts as an extension of your investment proposition—providing investment oversight to help support informed client discussions.
Speak to us about supporting your client reviews
.
Book a call with Dan or Brad
Both are Business Development Executives and can help with product questions, pricing and next steps.
Our investment philosophy
ebi’s investment philosophy is grounded in evidence-based investing — using academic research and empirical data to inform how portfolios are built.
A broad body of research, including work by Fama and French, shows that consistently outperforming markets through stock selection or market timing is difficult. This underpins the case for passive investing, where long-term outcomes are driven primarily by asset allocation and diversification rather than attempting to time markets.
A broad body of research, including work by Fama and French, shows that consistently outperforming markets through stock selection or market timing is difficult. This underpins the case for passive investing, where long-term outcomes are driven primarily by asset allocation and diversification rather than attempting to time markets.
Our portfolios are built with this in mind, focusing on:
• Global diversification
• Systematic portfolio construction
• Cost-efficient implementation
• Long-term investment discipline
Factor-based investing
Some ebi portfolios incorporate factor investing — a systematic approach that targets specific market characteristics that academic research has associated with differences in long-term returns.
Factor investing may not be suitable for all clients.
Investment solutions
Model Portfolio Service
Our evidence‑based Model Portfolio Service designed to help advisers outsource day‑to‑day investment management while maintaining robust portfolio governance.
Key features:
• Risk‑graded portfolios
• Systematic asset allocation
• Ongoing portfolio monitoring
• Discretionary investment management
• Access to investment team expertise
Portfolio ranges
ebi offers a range of cost-efficient portfolio suites in its MPS service designed for different client objectives and segmentations.
• Sustainability-focused options
• Factor tilted portfolios
• Market weighted portfolios
• A Liquidity focused solution.
Global Factor Fund of Funds
ebi’s Global Factor Fund of Funds range combines systematic factor investing with ESG screening in a single, diversified, unitised solution.
This approach provides exposure to factor-tilted, ESG-screened funds and may offer tax efficiencies compared with some model portfolio services.
Tax treatment depends on the individual circumstances of each client and may be subject to change in future.
Adviser‑driven technology
ebi provides technology tools designed specifically to support the financial planning process.
These include:
• Adviser portfolio analytics
• Client‑friendly reporting
• Portfolio monitoring tools
• Digital investment insights
Tolerance‑based rebalancing
ebi is recognised for its work in tolerance‑based rebalancing. Rather than rebalancing portfolios at fixed calendar intervals, portfolios are monitored continuously and only rebalanced when allocations drift beyond predefined thresholds.
This approach can maintain portfolio risk alignment, reduce unnecessary trading and improve portfolio efficiency.
Please note that tolerance-based rebalancing may occur more frequently than calendar-based rebalancing, depending on market conditions.
What advisers say
“We have been outsourcing our centralised investment proposition to ebi Portfolios for over 10 years. ebi provide us with a future‑proofed investment solution combining ESG screening and passive, factor‑based investing whilst driving down costs wherever possible. We feel reassured that clients are in safe hands with ebi.”
Tina, Lincoln
“I have been working with ebi for around 5 years and had some great support over that period. Their proposition has evolved alongside our own investment philosophy. Their ability to work really well with some of the best advisory platforms is a real benefit to us. I have recommended their investment services to my peers and will continue to do so.”
Richard, Bristol
Awards and recognition
ebi has received multiple industry awards recognising its investment solutions and adviser technology.
Citywire Adviser Choice Awards 2026
★ Awarded Best Digital Interface
★ Awarded Best Value for Money
ebi was recognised as a double award winner at the Citywire Adviser Choice Awards, as voted for by financial advisers. The awards recognise ebi in delivering strong value and effective digital tools for advisers and their clients.
Money Marketing Awards 2025
★ Awarded Best Outsourced Investment Manager
For the 2nd year in a row ebi won the Best Outsourced Investment Manager Award 2025.
Disclaimer
The value of investments can go down as well as up and it is possible to get back less than the amount invested. Past performance is not a reliable indicator of future performance.
This information is intended for financial professionals only. It is not intended for use by, nor should it be distributed to retail clients under any circumstances.
All investments involve risk, and the value of investments may go down as well as up. Past performance is not a reliable indicator of future results. Always seek professional financial advice.
ebi provides discretionary investment management services and does not provide financial advice to retail clients. Financial advisers remain responsible for client suitability and advice.